The last five homes I listed sold for an average of $43,060 over asking.
From $20,100 to $70,000 above list, most under contract in 8 to 14 days, on a listing agreement you can cancel any day. Start by finding out what yours is actually worth.
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Listing your home is much more than picking a price and waiting for buyers to come.
You need to understand where your home fits within the local market, how to prepare it for showing and sale, and the best ways to market it to the right buyers. Those three answers are what set your final number, long before a sign goes in the yard.
Each client I assist throughout the home selling journey becomes my top priority. That means a marketing plan built for your specific home, honest advice about what is worth fixing and what is not, and the support and resources to make it a seamless transaction from the first pricing conversation to the day you hand over the keys.
Four steps. The fourth one is where the money is.
The same sequence runs behind every listing, and it is the reason the numbers below look the way they do.
Price it on evidence
What has actually closed on your street, not what an algorithm guessed from a satellite photo. Pricing is the single largest lever on your final number, and it gets pulled before anything else happens.
Prepare, then produce
Light staging and only the improvements that return more than they cost. Then professional photography, drone, video and a 3D tour. The home is fully produced before a single buyer sees it.
Launch, don’t drift
Zillow Showcase placement, targeted digital advertising and outreach to the buyer database, all concentrated into one launch weekend. Demand that arrives at once is what creates competition.
Turn competition into price
Several interested buyers become leverage on price, terms and closing date. This step is where $20,100 to $70,000 above asking actually comes from. The first three steps exist to make it possible.
Every listing gets a strategy. Here is what that looks like.
After years in the family home, this seller was downsizing to an adult community: single level, no stairs. Listed at $800,000, it went under contract in 14 days and closed at $870,000: $70,000 over asking.
We positioned the home below perceived market value to generate urgency and competitive bidding. Professional photography, Zillow Showcase placement, and targeted digital ads created strong early demand. A weekend open house launch brought in multiple qualified buyers within 48 hours, leading to escalated offers and favorable terms for the seller.
This family needed more space so his mother could move in with them, and he could not buy the bigger house until this one sold. The proceeds were funding the next purchase, so every dollar counted. Listed at $775,000, it closed at $825,000: $50,000 over asking, all of it going straight into the new home.
We focused on high-impact improvements before going live: light staging, minor cosmetic updates, and professional media. Our buyer database and reverse prospecting brought pre-qualified buyers before the first open house, and the property was fully marketed before launch to create immediate traction.
With family waiting in North Carolina, Ashley needed a smooth transition and a strong sale to confidently make her move. The home hit the market with professional media, strategic pricing, and targeted digital exposure, including Zillow Showcase placement and buyer database outreach. The result: 22 private showings and 6 competitive offers.
Most money, or fastest exit.
Not every seller wants the same thing. Whichever fits your situation, you get the full picture on both before deciding.
List with the VIP Program
The full marketing apparatus behind your home, built to create competition rather than just visibility.
- Zillow Showcase premium placement
- Professional photography, drone, video and 3D tour
- Targeted Google advertising
- Strategic pricing and a structured launch
- Day-to-day agreement, cancel any time
Take an instant cash offer
Right for some situations: an estate, a relocation, a home that needs work you would rather not do.
- No cleaning and no repairs
- No showings and no open houses
- A timeline you choose
- Usually below full market value, which is the trade
- You get the market number beside it, so you can see the trade
From people who have already done it.
We recently hired Ryan to sell our home of 26 years, and he absolutely blew us away. He was professional, attentive, and incredibly efficient, managing to sell our house in record time. Ryan made what could have been a very stressful process feel easy and straightforward.
Ryan was the best. Our sale was a bit complex and he navigated so smoothly. He is very knowledgeable and attentive. He really knows the market.
He was always available to answer our phone calls and he answered our many questions. He is knowledgeable, communicates clearly, and is detail oriented. We are very happy with the speed at which we were able to sell the house.
Day to day listing agreements.
Cancel any time, for any reason, with no penalty and no notice period. Most brokerages ask for six to twelve months up front. We stay hired the only way we should: by earning it.
Start With a Free ConsultationBefore you list, ask.
How long am I locked in?
You are not. Listing agreements here are day to day: cancel any time, for any reason, with no penalty. Most agents ask for six to twelve months. I would rather stay hired by earning it every week.
What do I actually need to fix before listing?
Usually far less than you think. We walk the home together and separate the work that returns more than it costs from the work that just delays your launch. Light staging and good media move the number. A new kitchen almost never pays for itself on the way out.
How do homes end up selling over asking?
By arriving all at once instead of trickling in. Strategic pricing creates urgency, the home is fully marketed before it goes live, and the launch weekend concentrates qualified buyers into 48 hours. Competing buyers then become leverage on price and on terms. That is how an Edison listing closed $55,100 over asking in 14 days.
What if it doesn’t sell?
Then you cancel, at no cost, whenever you want. But the honest answer is that this gets decided before we list: if the number you need is not in the market right now, I will tell you that in the first conversation rather than let you find out over ninety days.
Should I just take a cash offer instead?
Sometimes, genuinely: an estate, a relocation with a date on it, or a home that needs work you are not going to do. The way to know is to look at both numbers rather than one. Request the cash offer and you will get the market figure alongside it.
What does it cost to find out what my home is worth?
Nothing, and it does not obligate you to list. You get a real valuation built on what has closed near you, plus the pricing strategy behind it, whether you decide to sell this year or in three.
What is your home actually worth?
Find out the worth of your home and get the most accurate valuation, paired with an expert pricing strategy.